a multifaceted creative and marketing strategist with a deep passion for storytelling through design, content, and experience. Over the past few years, I’ve had the opportunity to work across brand, retail, and digital landscapes—collaborating with global icons like Nike, Levi’s, and currently, Project E Beauty. Whether it's shaping a full-scale campaign, designing promotional assets, or planning a content calendar, my process is always rooted in intention and curiosity.

What motivates me isn’t just checking off goals or making things visually appealing—it’s creating work that feels genuine, rooted in meaning, and made to connect. I approach every project with a personalized mindset, imagining myself in the shoes of the audience. What would resonate? What would make them pause, feel, or respond? I believe in designing with empathy.

From managing multi-brand retail promotions to building digital content and EDMs, I’ve learned that creativity and strategy go hand-in-hand. I love the art of finding that sweet spot—where visuals spark interest and messaging builds trust. Every project I take on is a reflection of both brand values and personal insight. I see it not as just executing tasks, but crafting experiences.

Outside of work, I’m often recharging through travel, discovering new food spots, or chasing sunlight outdoors—hobbies that feed my inspiration and remind me of the beauty in small, everyday moments. These little adventures often make their way into how I see the world, and ultimately, how I tell stories through my work.